What every musician should know about remarketing
Remarketing 101 for Musicians: How to put the right message in front of the right fans every time. Music marketing shouldn’t be a guessing game. At least not ALL the time. When you know what your fans have done in the past, you’ll have a better idea of what they want to do today and …
How do you hack the BORING parts of your music career?
File Management, Spreadsheets, and Rock N’ Roll! I love exporting email lists, cleaning months of JPEGs off my desktop, and waiting around at the end of a recording session to consolidate tracks. Those things are why I got into music in the first place. Kidding. However, the boring, tedious, mundane, uninspiring, redundant 😉 aspects of managing …
Is VR the real future of live music, or just another shiny distraction?
Bridging the gap between virtual reality and house concerts. Some people are convinced that in a short while most “live” music will happen in a virtual space. They believe VR will offer a far more intimate and interactive experience for fans sick of sitting in the 400th row with no money left for pretzels because …
Promote your concert dates via Pandora AMP's Eventbrite integration
Pandora has made it easier for you to sell concert tickets with an integration between their Artist Marketing Platform and Eventbrite. Pandora AMP is now integrated with Eventbrite, giving you a new way to promote your live events. Pandora says: This makes it easier for you to promote concerts using our Promote Show feature and …
Visualizing 40 Years of Music Industry Sales
A look at four decades of music industry sales. After a devastating decline, streaming services like Spotify are helping the industry regain its footing.
Do you need an artist press kit?
For many artists, it may not be necessary to have a printed press kit, but there are reasons why having a press folder can still be a major part of your promotional assets.